Building the Ecosystem: Content Summary

The key content dimensions of the “Growing the Ecosystem” process can be summarized in the following 4 P’s model:

The 4Ps – Building the Ecosystem

People & Preparation

Cross-functional Team
Additional corporate resource holders relevant to venture
Training in participatory techniques
Training in uncertainty management (e.g., real options)

Performance

Shared vision among partners
Number of business models identified
Number of “spin-offs” supported
Network diversity
Number of “local” partners
Hidden local assets identified
Hidden MNC assets identified
Clear & compelling strategic intent
Local embeddedness
Brand recognition

Partners

Core Team of local partners
Additional local partners related to proposed venture
Ecosystem partners

Places & Structures

Local enterprise office
Knowledge link to MNC
Ecosystem communication network
Ecosystem organizational structure
Incentive structure within MNC Team that aligns efforts
Enterprise scorecard
Community input mechanism