Enterprise Creation: Content Summary

The key content dimensions of the “Enterprise Creation” process can be summarized in the following 4 P’s model:

The 4Ps – Enterprise Creation

 



People & Preparation

  • Cross-functional Team
  • Additional MNC members with expertise in new business development
  • Training in uncertainty management and participatory techniques
  • Key MNC country and product managers

Performance

  • New opportunities identified
  • Responsiveness to community concerns
  • New community stakeholders engaged
  • Alignment of project with MNC Team incentives
  • Shared vision among Implementation Team members
  • Diversity of pilot sites
  • Number of pilots
  • Equitable sharing of profits
  • Community presence on Board of Directors
  • Enterprise profitability
  • New MNC competencies developed
  • Number of disruptive possibilities identified

Partners

  • Core Team of local partners that reflect community’s diversity
  • Key venture network partners
  • Local entrepreneur/s
  • Community Based Organization

Places & Structures

  • Community “capacity-building links” to other MNC operations
  • Multiple, small-scale pilots
  • Local enterprise office
  • Enterprise Board of Directors
  • Community feedback mechanism/s
  • Contingency structure
  • MNC-BoP Corporate Team
  • MNC-BoP Center of Excellence