Strategic Initiatives at the

Base of the Pyramid

A  Protocol for Mutual Value Creation

 [Click here to download a PDF version of this document]

Version 1.0

February 17, 2005

Authored by:

 Erik Simanis, Stuart Hart, Gordon Enk,

Duncan Duke, Michael Gordon, & Allyson Lippert

A collaborative effort by the

Base of the Pyramid Protocol™ Working Group

Wingspread Conference Center, Racine, WI

October 19-22, 2004

Under the auspices of

Cornell University, University of Michigan, William Davidson Institute, World Resources Institute, and the Johnson Foundation

Made possible with the generous support of

Dupont, S.C. Johnson, Hewlett Packard and Tetra Pak