The key content dimensions of the “Growing the Ecosystem” process can be summarized in the following 4 P’s model:
The 4Ps – Building the Ecosystem
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People & Preparation
- Cross-functional Team
- Additional corporate resource holders relevant to venture
- Training in participatory techniques
- Training in uncertainty management (e.g., real options)
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Performance
- Shared vision among partners
- Number of business models identified
- Number of “spin-offs” supported
- Network diversity
- Number of “local” partners
- Hidden local assets identified
- Hidden MNC assets identified
- Clear & compelling strategic intent
- Local embeddedness
- Brand recognition
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Partners
- Core Team of local partners
- Additional local partners related to proposed venture
- Ecosystem partners
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Places & Structures
- Local enterprise office
- Knowledge link to MNC
- Ecosystem communication network
- Ecosystem organizational structure
- Incentive structure within MNC Team that aligns efforts
- Enterprise scorecard
- Community input mechanism
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Building the Ecosystem: Community Engagement
Mutual Value Chain 3: Enterprise Creation
