The objective of the “Enterprise Creation” process is to transition a proposed venture from concept stage to going concern by pilot-testing, evaluating, and formalizing the enterprise in a collaborative and equitable manner. The end-result of this process is a sustainable business model that generates value for the MNC and expands wealth and capacity in the BoP community by producing products and services that meet locally-defined needs. Key principles that guide this process are co-creation, mutual gain, transparency, and long-term commitment and responsibility. By engaging in this process, the MNC signals an increased level of commitment to the BoP community.
The “Enterprise Creation” process can be conceptualized as a mutual value chain comprised of three overlapping processes that are guided by a common vision:
