The key content dimensions of the “Enterprise Creation” process can be summarized in the following 4 P’s model:
The 4Ps – Enterprise Creation
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People & Preparation
- Cross-functional Team
- Additional MNC members with expertise in new business development
- Training in uncertainty management and participatory techniques
- Key MNC country and product managers
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Performance
- New opportunities identified
- Responsiveness to community concerns
- New community stakeholders engaged
- Alignment of project with MNC Team incentives
- Shared vision among Implementation Team members
- Diversity of pilot sites
- Number of pilots
- Equitable sharing of profits
- Community presence on Board of Directors
- Enterprise profitability
- New MNC competencies developed
- Number of disruptive possibilities identified
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Partners
- Core Team of local partners that reflect community’s diversity
- Key venture network partners
- Local entrepreneur/s
- Community Based Organization
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Places & Structures
- Community “capacity-building links” to other MNC operations
- Multiple, small-scale pilots
- Local enterprise office
- Enterprise Board of Directors
- Community feedback mechanism/s
- Contingency structure
- MNC-BoP Corporate Team
- MNC-BoP Center of Excellence
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Enterprise Creation: Enterprise Formalization
Appendix 1: References on Participatory & Rapid Assement Methodologies