The key content dimensions of the “Opening Up” process can be summarized in the following 4 P’s model:
The 4Ps – Opening Up
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People & Preparation
- Cross-functional Team – people with a passion
- Training in participatory techniques
- Training in ethnographic methods
- Training in needs analysis & asset-based community development
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Performance
- Core Team diversity
- Shared vision among Core Team
- Days lived within community
- Number & diversity of people engaged
- Number & diversity of needs & assets identified
- Number of existing & “new” firm resources identified
- Number of options generated
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Partners
- Core community partners
- Skilled advisors and trainers
- “Bridging” expert
- Community Team representative of local diversity
- Additional community members based on immersion
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Places & Structures
- Base camp in local community
- Knowledge link from MNC Team to corporate structure
- Feedback link from community to Team
- Idea Bank
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Opening Up: Idea Generation & Selection
Mutual Value Chain 2: Building the Ecosystem
